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Don't let Devon go to waste : ウィキペディア英語版 | Don't let Devon go to waste
Created in 2002, Don't let Devon go to waste is an award-winning recycling and waste-awareness campaign, based in the county of Devon. In order to encourage the public to Reduce, Reuse, Recycle and Compost across the county, Don't let Devon go to waste is jointly funded by all eleven local authorities, which form the Devon Authorities Recycling Partnership.〔Jennings, Ben (2003-08-11)."http://www.idea.gov.uk/idk/aio/69080". Exeter: Devon Authorities Waste Reduction & Recycling Committee. Retrieved 2010-06-24.〕 ==Campaign Success == Numerous adverts have been produced for the campaign. In 2008, 'A Fistful of Rubbish', which was aired across the county's cinemas and local television stations, won the international Chip Shop Award; it was also used by Cumbria County Council in 2009.〔Land, Jon (2008-03-17). "(Devon's award winning recycling campaign to be used by Cumbria )". London: 24dash.com.Retrieved 2010-06-24.〕 The advert was directed by Peter Richardson of 'The Comic Strip Presents' fame on behalf of the Exeter-based advertising agency, RH Advertising and follows a spaghetti western storyline with a recycling standoff ending with two men stripping naked and pushing their clothes into the recycling bank. As they strip off an old lady passing by on her bicycle steers into a ditch. The strapline is "Recycling. Give it all you've got." Various celebrities, including Phillipa Forrester, Rik Mayall and the late Keith Floyd, have publicly supported the campaign, with both Mayall and Floyd appearing in television adverts. Most recent was the involvement of Location, Location, Location presenter Kirstie Allsopp, who became the face of the composting campaign in 2009.〔(2008-09-24). "(Kirstie's new kitchen compost campaign ) ''Western Morning News'' 10 April 2009. Retrieved 13 August 2015.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Don't let Devon go to waste」の詳細全文を読む
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